REVIEW: Wide ‘Awake’: New Sci-Fi Series Takes on Sleep Science
Mar2

Awake, and all images and screenshots, ©2012 NBC Universal, all rights reserved
As far back as last summer, when pilots for the current television season were floating around, a quirky sci-fi show for NBC called Awake caught our eye as the best of the lot. Camouflaged in a standard procedural cop show is an ambitious neuroscience concept—a man living in two simultaneous dream worlds, either of which (or neither of which) could be real. We got a look at the first four episodes of the show, which lay a nice foundation for the many thought-provoking questions that will be addressed. We review them here, as well as answering some questions of our own about the sleep science behind the show with UCLA sleep expert Dr. Alon Avidan.
Go Red For Valentine’s Day
Feb0

The Go Red For Women logo ©2012 American Heart Association, all rights reserved.
In years past, Valentine’s Day has been a fun chance to explore the more lighthearted aspects of science, as pertains to matters of the heart (such as our post on the neurobiology of love and dating). This year, we use Valentine’s Day as an opportunity to talk about a different, more serious matter pertaining to our hearts — keeping them healthy. And while blogs, magazines and popular media provide men with no shortage of ideas about what to shower the many women in their lives with on Valentine’s Day, they provide little coverage of the biggest silent killer and danger to women every day: heart disease. So this year, join us in Going Red For Women and learning more about an issue truly close to our hearts. For more, click “continue reading.”
Podcast: Designing California Science Center’s ‘Ecosystems’ Exhibit
May2

The free 'Ecosystems' exhibit at the California Science Center. Photography ©2011 ScriptPhD.com, all rights reserved.
Approximately a year ago, the California Science Center added a 45,000 square foot permanent exhibit called ‘Ecosystems,’ nearly doubling the size of the museum. Ten years in the making, at a cost of $165 million, ‘Ecosystems’ manages to impress visually and scholastically. ScriptPhD.com recently got a private tour and in-depth guide of the ambitious exhibit and didactic tool. Afterwards, we had the opportunity to sit down with the man that conceptualized ‘Ecosystems’ and curator of ecology at the California Science Center — Dr. Chuck Kopczak. An avid geologist, and devoted to the promulgation of quality science education, Dr. Chuck graciously sat down with us for an in-depth conversation about ‘Ecosystems,’ the future of science education, and energizing environmental causes through science. Our full tour and podcast, under the “continue reading” cut.
Interview: Michio Kaku and The Physics of the Future
Apr1

Physics of the Future images and all content ©2011 Doubleday Publishing.
Dr. Michio Kaku recently consolidated his position as America’s most visible physicist by acting as the voice of the science community to major news outlets in the wake of Japan’s major earthquake and the recent Fukushima nuclear crisis. Dr. Kaku is one of those rare and prized few who possesses both the hard science chops (he built an atom smasher in his garage for a high school science fair and is a co-founder of string theory) and the ability to reduce quantum physics and space time to layman’s terms. The author of Physics of the Impossible has also followed up with a new book, Physics of the Future, that aims to convey how these very principles will change the future of science and its impact in our daily modern life. (Make sure to enter our Facebook fan giveaway to win a free copy this week!) Dr. Kaku graciously sat down with ScriptPhD.com’s physics and astronomy blogger, Stephen Compson, to talk about the recent earthquake, popular science in an entertainment-driven world, and his latest book. Full interview under the “continue reading” cut.
REVIEW: The Naked Lady Who Stood On Her Head
Dec0

The Naked Lady Who Stood On Her Head ©2010 William Morrow Publishing, all rights reserved.
One of the most captivating books of 2010 was not a gory science-fiction thriller or a gripping end-of-the world page-turner, though its subject matter is equally engrossing and out of the ordinary. It is about somewhat crazy people doing crazy things as seen through the lenses of the man that has been treating them for decades. The Naked Lady Who Stood On Her Head is the first psych ward memoir, a tale of a curious doctor/scientist and his most extreme, bizarre, and sometimes touching cases from the nation’s most prestigious neurology centers and universities. Included in ScriptPhD.com’s review is a podcast interview with Dr. Small, as well as the opportunity to win a free autographed copy of his book. Our end-of-the year science library pick is under the “continue reading” cut.
From The Lab: A Future Barely Glimpsed
Oct3

A giant laser chamber being attended to by a scientist at Livermore's National Ignition Facility.
You can always tell you’ve gone too far when you reach the wind farms. They populate the barren wastes of California’s northern interior, rows of them spinning atop camel-haired hills starved of moisture to slake the thirst of the Los Angeles glitterati. These motionless pinwheels are an ironic green afterthought to the ecological disaster that embraces the Interstate-5 freeway: now that we’ve created the dust bowl we may as well use the wind to power our air filters. There’s more than wind and dust out here. This is where they put the kinds of facilities the government doesn’t want people snooping around in. Lawrence Livermore National Laboratory is one of them—a secretive development center for our nation’s nuclear arsenal during the Cold War. Here in Livermore, the world’s finest physicists are on the verge of a breakthrough that could power entire cities on a bathtub full of water. The National Ignition Facility, also known as the world’s largest laser, is on the cusp of achieving the first break-even nuclear fusion reaction. NIF is the U.S. Department of Energy’s Sagrada Familia. If successful, the four billion dollar facility will be the first ever to demonstrate Ignition: a fusion reaction that releases more energy than was put into it. The energy, national security, economic and environmental ramifications for the United States, if not the world, would be staggering. ScriptPhD.com’s Stephen Compson gained ultra-exclusive access to the normally reclusive facility, including tours, interviews, and a peek at the lasers that could hold the key to the United States’s global rebirth. With nuclear fusion on the brink of break-even, Stephen recounts we tour the world’s next scientific revolution.
Selling Science Smartly: Pfizer’s “More Than Medication” Campaign
Sep2

“Ask your doctor if this hard-to-pronounce medication is right for you.” Sound familiar? It should. Over the last decade, it’s become difficult to watch an hour of television or read a magazine without running into a commercial for the latest cure for (insert disease here). For all of their ubiquity, the majority of ads are shockingly bereft of uniqueness. Bland, boring, and banal, they represent some of the worst of science creative in modern media. Here at ScriptPhD.com, we couldn’t think of a more appropriate category for the next installment of our ongoing advertising series “Selling Science Smartly.” Rather than expound on the plethora of bad pharmaceutical ads, we deconstruct a near-perfect Pfizer campaign out of Canada and interview the executive creative director behind the concept. Read our complete article under the “continue reading” cut.
PODCAST: Professor Brian Cox and the ‘Wonders of the Solar System’
Aug0

Our solar system, a true wonder to behold! Image © NASA, all rights reserved.
“I think we’re living through the greatest age of discovery our civilization has ever known,” declares British physics superstar Professor Brian Cox as a preamble for each episode of The Science Channel’s BBC import Wonders of the Solar System. Episode by episode, Dr. Cox deconstructs our wondrous Universe one focus at a time—the Sun, the Big Bang, life on other planets. But he does something even more important. He infuses his own obvious enthusiasm and passion for his field in each experiment and factoid. As a viewer, you can’t helped but be absorbed in the intergalactic vortex of knowledge. The timing of this mini-series and emergence of Cox’s exuberant personality could not be better. Funding for NASA missions has been cut dramatically, with an ongoing re-evaluation the role space exploration should play in the national budget and science ambition. American viewers should get used to Cox as a modern-day Carl Sagan, because his star is rising fast. ScriptPhD.com was extraordinarily fortunate to sit down with Dr. Cox in Los Angeles for a one-on-one podcast about the show, the current state of space exploration, and what is possible to achieve experimentally if we only try. My conversation with the inspirational, eloquent and brilliant Brian Cox, along with our review of Wonders of the Universe, under the “continue reading” cut.
Comic-Con 2010: Day 4
Jul1

As Comic-Con winds down on the shortened Day 4, we conclude our coverage with two panels that exemplify what Comic-Con is all about. As promised, we dissect the “Comics Design” panel of the world’s top logo designers deconstructing their work, coupled with images of their work. We also bring you an interesting panel of ethnographers, consisting of undergraduate and graduate student, studying the culture and the varying forces that shape Comic-Con. Seriously, they’re studying nerds! Finally, we are delighted to shine our ScriptPhD.com spotlight on new sci-fi author Charles Yu, who presented his new novel at his first (of what we are sure are many) Comic-Con appearance. We sat down and chatted with Charles, and are pleased to publish the interview. And of course, our Day 4 Costume of the Day. Comic-Con 2010 (through the eyes of ScriptPhD.com) ends under the “continue reading” cut!
Comic-Con 2010: Day 3
Jul4

Street signs adorning the City of San Diego for Comic-Con 2010
Day 3 was Star Wars Day at San Diego Comic-Con International and we have something shocking to report, ladies and gentlemen. We did not see a single light saber, not one! Since we almost incurred an unfortunate eye injury last year due to an overenthusiastic Jedi, this was most welcome relief. For ScriptPhD.com, today was all about science and technology. In a day that could not have been more tailor-made for our website, we enjoyed panels with the eminent sci-fi television writers of today discussing writing for genre TV (a must-read for any aspiring TV writers out there!), a visit from the greatest science fiction writer in the history of science fiction, Ray Bradbury, a preview of next season’s sci-fi show The Event, and a panel on how exactly shows like CSI “tech” out with gadgets galore. Oh, yes, did we mention we got to hang out privately with the MythBusters?? With the help of our intrepid reporter Bryy Miller, we bring you the most complete Comic-Con coverage on the web. Plus, our Costume of the Day, after the “continue reading” cut!

















