Retrospective: ScriptPhD.com Celebrates One Year!
May2
Our official ScriptPhD anniversary cake! We wish we could have saved a slice for all our fans!
One year ago, on today’s date, a new blog named ScriptPhD.com was launched—the first of its kind. What started out as a simple idea, to write about science and technology in entertainment, has evolved and grown beyond our wildest expectations. We have met astronauts. We have hung out with the MythBusters. We have interviewed movie stars and writers. We have engaged scientists, engineers, and doctors into thinking about and discussing science in a completely new perspective. But most importantly, we have expanded our coverage to include media, advertising, and relevant pop culture topics to fully encapsulate the portrayal of science in the messages we collectively absorb. For those that have been faithfully on board since day one and for our newest fans, we wish to extend warm gratitude for the support and encouragement and a retrospective of our best work from the past year. We also share some exciting, ambitious plans for the year ahead, all under the “continue reading” cut!
INTERVIEW: Engineering Professor and Caprica Science Consultant Malcolm MacIver
Mar4
ScriptPhD.com is extraordinarily proud to present our first ever Science Week! Collaborating with the talented writers over at CC2K: The Nexus of Pop Culture and Fandom, we have worked hard to bring you a week’s worth of interviews, reviews, discussion, sci-fi and even science policy. We kick things of in style with a conversation with Professor Malcolm MacIver, a robotics engineer and science consultant on the SyFy Channel hit Caprica. While we have had a number of posts covering Caprica, including a recent interview with executive producer Jane Espenson, to date, no site has interviewed the man that gives her writing team the information they need to bring artificial Cylon intelligence to life. For our exclusive interview, and Dr. MacIver’s thoughts on Cylons, smart robotics, and the challenges of future engineering, please click “continue reading.”
Selling Science Smartly: Dow Human Element Campaign
Feb3
When it comes to the interface of art and science, in many ways Madison Avenue finds itself in the position of the early days of sci-fi entertainment, where campy, unrefined productions took decades to evolve into the sophisticated films and shows we enjoy today. To be brutally honest, 95% of current science and technology advertising ranges from hackneyed to terrible; unimaginative, uncreative, uninspired. But here at ScriptPhD.com, we want to focus on the superlative 5%. What makes these campaigns work, what elevates their content above the crowd and most importantly, how do they fit within the theme of the science or industry they are promoting? This is why we are expanding our umbrella of coverage—which has heretofore included film, television and media—to the final frontier: advertising. In our brand new series entitled “Selling Science Smartly,” we will profile the best that science and technology advertising (print, TV, radio, digital and everything in-between) has to offer. Where possible, we will interview the respective campaign’s agencies and creative teams to give you a rarely revealed behind-the-scenes purview into the process and foundation of making these ads. We are proud to launch the series with the exceptional Dow Human Element campaign, including an in-depth interview with Creative Director and mastermind John Claxton of Draftfcb Chicago. For the full article, please click “continue reading.”
From the Annals of Psychology: Fear and Loathing in a Modern Age
Dec3
“First of all, let me assert my firm belief that the only thing we have to fear is fear itself—nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance.” These inspiring words, borrowed from scribes Henry David Thoreau and Michel de Montaigne, were spoken by President Franklin Delano Roosevelt at his first inauguration during the only era more perilous than the one we currently face. But FDR had it easy. All he had to face was 25% unemployment and 2 million homeless Americans. We have, among other things, climate change, carcinogens, leaky breast implants, the obesity epidemic, the West Nile virus, SARS, avian/swine flu, flesh-eating disease, pedophiles, predators, herpes, satanic cults, mad cow disease, crack cocaine, and let’s not forget that paragon of Malthusian-like fatalism—terror. In his brilliant book The Science of Fear, journalist Daniel Gardner delves into the psychology and physiology of fear and the incendiary factors that drive it, including media, advertising, government, business and our own evolutionary mold. For our final blog post of 2009, ScriptPhD.com extends the science into a personal reflection, a discussion of why, despite there never having been a better time to be alive, we are more afraid than ever, and how we can turn a more rational leaf in the year 2010.
REVIEW: Avatar (Editor’s Selection)
Dec7
Avatar poster and all images ©2009 20th Century Fox. All rights reserved.
There are certain films that outlive their theatrical releases to become evolutionary stepping stones of filmmaking. Long after the popcorn has been munched and the Oscars handed out, these movies stand the test of time and usher in the cinematic equivalents of geologic Eras. D.W. Griffith’s The Birth of a Nation redefined the beauty of silent imagery. Alan Crosland’s The Jazz Singer integrated sound and heralded the rise of “the talkie.” Orson Welles’s Citizen Kane became a hallmark of big-budget studio genius. And every sci-fi film of the last forty years owes debt to the standard set by Stanley Kubrick’s 2001: A Space Odyssey. And then there is Avatar. That this film, with fifteen years of creative development, four years of full-time work, and endless hype, was bound to be good seems like manifest destiny. But it doesn’t just live up to its hype—it exceeds it. James Cameron has reinvented visual possibilities, perfected multi-layered storytelling and provided a service to audiences and filmmakers. He has transitioned us into the next big cinematic Era: 3D. Avatar is a ScriptPhD.com Editor’s Selection. For a full review, please click “continue reading”.
Behind Avatar: Science, Technology, Art and Design
Dec12
Avatar ©2009 20th Century Fox. All rights reserved.
This weekend, millions of people will flock to IMAX theaters and cinemas around the world, 3-D glasses eagerly perched, in anticipation of James Cameron’s masterpiece Avatar, a cinematic œuvre fifteen years in the making. Underscoring this two and a half our epic lie unparalleled technological, scientific and artistic achievements, including the invention of a novel 3-D film camera, the complete biological and linguistic realization of a virtual world, and flawlessly integrated art direction and conceptual renderings. Many people’s post-viewing reaction will be, “How did they do that?!” ScriptPhD.com is proud to present a special Avatar preview that includes behind-the-scenes secrets and a review of the must-own companion design book The Art of Avatar. Before you go see the movie, get to know it.
Why Science is the Ultimate Blue-Chip Investment
Dec1
The famous French scientist Louis Pasteur once said, “There are no such things as applied sciences, only applications of science.” As a nation we are continuing to find ourselves in increasingly difficult economic times. Our state and federally elected leaders are constantly under pressure to make difficult appropriations decisions at all levels of their budgets. At the federal level, the National Institutes of Health (NIH), our nation’s primary investor of biomedical research funding, is no exception during this economy. A recent New York Times article, The Science of Spending Stimulus Money Wisely, questioned the value of funding basic research at the cost of immediate jobs and dividends. Indeed, a central question regarding the public financing of biomedical research emerges more routinely: How do we strike the right balance between the funding of basic research and the funding of applied research? What is the value of each to scientific development, the pursuit of knowledge, and most importantly, mankind? These question have been debated for generations, largely because there is no right answer. There is no exact formula, or panel of experts that will be able to determine the exact dollar amount which should be spent in each area, nor is there a correct percentage by which the money should be divided between the two areas. The following article postulates that continued funding and public understanding of basic research, the foundation for all applied research, is the smartest long-term investment of all.
The Humanitarian Side of a Software Leader: Microsoft and Global Disaster Response
Aug2
UN Undersecretary-Gen for Humanitarian Affairs John Holmes chats with women in war-torn Akobo, Sudan. Photo courtesy AFP.
When was the last time that you tuned into CNN in the midst of a developing global crisis and heard about the power of software technology? The more likely scenario is a cavalcade of jarring images—displaced children wading knee-deep in floodwaters, distraught earthquake victims climbing through the rubble of utter destruction, panic embodied in a sea of facemasks—coupled with desperate pleas for food, water, medical supplies, donations, and on-the-ground manpower. But how is information assessed and distributed to the humanitarian relief agencies and governments that converge on often under developed disaster zones? And who enables the logistics of distributing supplies where needed in the middle of chaos? Rarely, if ever, is enough credit given to the technology, web and software support that coordinates these efforts and makes them possible. Microsoft has been using technology to help respond to and manage the effects of natural disasters through its local impacted offices for many years, but in 2007, Microsoft Corporation formally launched a centralized Microsoft® Disaster Response program expanding its breadth and depth in reach to provide sustaining global coverage. For our full profile and exclusive sit-down interview with Program Director Claire Bonilla, please click “continue reading”.
