ScriptPhD https://www.scriptphd.com Elemental expertise. Flawless plots. Fri, 03 Sep 2010 06:10:07 +0000 https://backend.userland.com/rss092 en Selling Science Smartly: Pfizer’s “More Than Medication” Campaign <![CDATA[“Ask your doctor if this hard-to-pronounce medication is right for you.” Sound familiar? It should. Over the last decade, it’s become difficult to watch an hour of television or read a magazine without running into a commercial for the latest cure for (insert disease here). For all of their ubiquity, the majority of ads are [...]]]> https://www.scriptphd.com/?p=2511 Guest Post: Can Creativity Be Measured in a Laboratory? <![CDATA[Scientists are becoming more interested in trying to pinpoint precisely what’s going on inside our brains while we’re engaged in creative thinking. Which brain chemicals play a role? Which areas of the brain are firing? Is the magic of creativity linked to one specific brain structure? The answers are not entirely clear. But thanks to [...]]]> https://www.scriptphd.com/?p=2466 PODCAST: Professor Brian Cox and the ‘Wonders of the Solar System’ <![CDATA[“I think we’re living through the greatest age of discovery our civilization has ever known,” declares British physics superstar Professor Brian Cox as a preamble for each episode of The Science Channel’s BBC import Wonders of the Solar System. Episode by episode, Dr. Cox deconstructs our wondrous Universe one focus at a time—the Sun, the [...]]]> https://www.scriptphd.com/?p=2442 Comic-Con 2010: Day 4 <![CDATA[As Comic-Con winds down on the shortened Day 4, we conclude our coverage with two panels that exemplify what Comic-Con is all about. As promised, we dissect the “Comics Design” panel of the world’s top logo designers deconstructing their work, coupled with images of their work. We also bring you an interesting panel of ethnographers, [...]]]> https://www.scriptphd.com/?p=2338 Comic-Con 2010: Day 3 <![CDATA[Day 3 was Star Wars Day at San Diego Comic-Con International and we have something shocking to report, ladies and gentlemen. We did not see a single light saber, not one! Since we almost incurred an unfortunate eye injury last year due to an overenthusiastic Jedi, this was most welcome relief. For ScriptPhD.com, today was [...]]]> https://www.scriptphd.com/?p=2308 Comic-Con 2010: Day 2 <![CDATA[Day 2 of Comic-Con is over and now, the Convention is really underway! Today’s ScriptPhD.com coverage has a heavy focus on television, and sci-fi television to be specific. Really, is there any other kind? We spent time in the press room with the stars and producers of SyFy Channel hits Caprica and Stargate Universe, our [...]]]> https://www.scriptphd.com/?p=2273 Comic-Con 2010: Day 1 <![CDATA[Greetings from sunny San Diego, everyone! ScriptPhD.com is in the absolute epicenter of sci-fi, comics and the illustrative arts: Comic-Con 2010. Armed with a press pass, our wonderful correspondent Brian Stempien of Lefty Films, and an industrial-sized vat of Purell, we are proud to bring you four-day coverage that spans the nexus of sci-fi, graphic [...]]]> https://www.scriptphd.com/?p=2246 REVIEW: Inception <![CDATA[“What is the most contagious parasite?” asks Leonardo DiCaprio’s character Mr. Cobb in the early moments of Inception. “An idea.” From the tiniest seed, it spreads like a virus, he explains. This is what makes it vulnerable to manipulation and theft. In many ways, the same could be said for Inception itself. Bending time, delving [...]]]> https://www.scriptphd.com/?p=2221 It’s Not Easy Being Green: Powering The Future (Podcast) <![CDATA[Nothing has done more to reinvigorate discussions about energy and fuel dependence than the tragic oil spill currently afflicting the Gulf Coast [excellent resource for trajectory, timeline and news sources]. Though scientists and oil manufacturers continue to debate the validity of the “Peak Oil” theory, a very uncomfortable reality looms that oil production may not [...]]]> https://www.scriptphd.com/?p=2198 Guest Article: Beauty and the Building Blocks… <![CDATA[…a nanoscientist’s quest to mimic Nature’s molecular blueprints Have you ever found yourself entranced by the exquisite beauty and complexity of living things? Like the intricacies of a budding flower, or the mesmerizing patterns on a butterfly’s wing? Have you ever wondered: “what are living things made of?” Are these materials just as beautiful if [...]]]> https://www.scriptphd.com/?p=2168