Selling Science Smartly: Pfizer’s “More Than Medication” Campaign
Sep2
“Ask your doctor if this hard-to-pronounce medication is right for you.” Sound familiar? It should. Over the last decade, it’s become difficult to watch an hour of television or read a magazine without running into a commercial for the latest cure for (insert disease here). For all of their ubiquity, the majority of ads are shockingly bereft of uniqueness. Bland, boring, and banal, they represent some of the worst of science creative in modern media. Here at ScriptPhD.com, we couldn’t think of a more appropriate category for the next installment of our ongoing advertising series “Selling Science Smartly.” Rather than expound on the plethora of bad pharmaceutical ads, we deconstruct a near-perfect Pfizer campaign out of Canada and interview the executive creative director behind the concept. Read our complete article under the “continue reading” cut.
REVIEW: “Splice” (includes VIDEO interview with cast + crew)
Jun1
Splice ©2010 Warner Brothers Entertainment, all rights reserved.
About a week and a half ago, scientists achieved a remarkable evolutionary stepping stone in the technological holy grail of eventually engineering synthetic life. Nicknamed ‘Synthia’ by her experimental progenitors, the latest discovery is a viable, self-propagating yeast cell hosting a bacterial Mycoplasma mycoides genome (consisting of non-biological DNA) purely composed in the laboratory. In eerily apt timing, Splice, a new science fiction thriller premiering this week, explores the scientific ramifications and bioethical morass encompassing the creation of a human-animal hybrid by a rogue superstar genetics couple. Under the “continue reading” cut, ScriptPhD.com’s review of Splice, discussion of the expanding frontiers of genetic engineering, and a special video interview with the director/writer, producer and stars of the film.
Forever Young: Living in an Age of Agelessness
Jan1
The chemical compound resveratrol, a component of red wine that has been linked to anti-aging properties in laboratory experiments.
During a recent trip to New York City, I had the pleasure of befriending exciting new author Ernesto Robles, whose debut novel The Malthusian Catastrophe is a ScriptPhD.com recommended pick. Smart, topical, fast-paced and decidedly engrossing, this biomedical thriller drives at the roots of our cultural obsession with the “fountain of youth” and the perilous socioeconomic repercussions of actually finding and disseminating it. In a year when the Nobel Prize for Medicine and Physiology went to a team of researchers for their discovery of how chromosomes are protected by telomeres and the enzyme telomerase, essential biological components of the human aging machinery, and a cultural era that has anointed juvenescence as sacrosanct, Malthusian’s overarching themes are especially germane. ScriptPhD.com’s discussion includes a review of the book, the biology and ethics of current aging research, and a one-on-one interview with Mr. Robles. For full content, please click “continue reading.”
REVIEW: Extraordinary Measures
Jan2
A Father’s Love and a Scientist’s Dedication in a Race against Time
Extraordinary Measures film poster ©2010 CBS Films, all rights reserved
Imagine this scenario: you are a young married professional, a rising star in a well-respected pharmaceutical company. You have three children, two of which suffer from a rare, inherited genetic disease for which there is no cure. They will die in about a year or two. What do you do? Inspired by the book The Cure: How a Father Raised $100 Million – and Bucked the Medical Establishment – In a Quest to Save His Children by Pulitzer Prize-winning journalist Geeta Anand, Extraordinary Measures is a drama about the real-life story of John Crowley (Brendan Fraser) and Dr. Robert Stonehill (Harrison Ford) as they work feverishly to find a cure for the disease afflicting Crowley’s children. The dramatic caveat is that said cure is based solely on a scientific theory. CBS Films’ motion picture debut touches on a myriad of salient modern-day issues, including personal morality, risk taking, scientific funding, pharmaceutical business practices, the dedication to science, professional relationships, and a man’s love for his family. For the full ScriptPhD.com review, please click “continue reading”.
This is Your Brain on Music
Nov0
The Human Instinct image ©2009 PBS, all rights reserved.
Music. We all know what it sounds like when we hear it. It has the ability to create powerful emotions, or bring back memories from the distant past in our lives. We may use it when we exercise, study for exams, read, or for traveling form point A to point B. But what is music? Is it unique to human beings? How do we interpret music when we hear it? Are the emotions created by music universal, irrespective of the listener’s culture and country of origin? Can music teach us anything about how the human brain functions? These interesting questions and more are explored in the fascinating documentary The Music Instinct: Science and Song, a PBS production that was recently honored with the top prize at the prestigious annual Pariscience International Science Film Festival. ScriptPhD.com’s newest regular contributor NeuroScribe provides his review and discussion under the “continue reading” jump.
The Flu, The Facts, The Media and You
Nov9
A microscope image of the H1N1 "Swine Flu" influenza virus. ©2009 CDC, all rights reserved
We are in the midst of a pandemic, folks. A pandemic of fear. A truly formidable novel strain of influenza (H1N1) is spreading worldwide, creating an above-average spike in seasonal illness, the genuine possibility of a global influenza pandemic, and an alarmed public bombarded with opposing facts and mixed messages. It’s understandable that all of this has left people confused, scared and unsure of how to proceed. ScriptPhD.com cuts through the fray to provide a compact, easy-to-understand discussion of the science behind influenza as well as invaluable public health resources for addressing additional questions and concerns. Our discussion includes the role of media and advertising in not only informing the public responsibly, but effecting behavioral change that can save lives. Our full article, under the “continue reading” jump.
The Gift of Life: “Three Rivers” Review
Oct10
Donate Life, the official organ transplantation awareness and educational outreach organization. www.DonateLife.net
Medical shows are a generational television staple—often dramatic, rarely realistic, and only sometimes socially relevant. But tonight, on CBS, a different kind of medical show premiered. Three Rivers, based at a fictional world-famous transplant hospital in Pittsburgh, puts front and center an often misunderstood and ignored sector of modern medicine—organ transplantation. With wit, sensitivity, and a refreshing degree of accuracy, this important new show will shed light on the three branches of the organ donation and transplantation system: the donors, the recipients, and the transplant surgeons and staff who connect the two. Under the jump, ScriptPhD.com reviews the pilot and provides important information and resources for those who are considering signing up to be a donor.
Fall Science TV Preview, Part III
Sep1
Our Fall Science Television preview concludes with our last installment. ScriptPhD.com give you a sneak peek of the conclusion of Warehouse 13, the hit reality show Destination Truth, and new series V and the delectable, highly-recommended ScriptPhD.com pick for best new fall show, Stargate Universe. I sincerely hope that our three-part guide to some (though not all) of the vast and rising science and technology content on television was a helpful guide and provided you a variety of options from shows returning and launching as you embark on your Fall TV seasons. Wishing you all full TiVos and busy remotes!
Fall Science TV Preview Part II
Sep4
Following up on Part I of our Fall Science Television preview, we continue with some of our picks for best bets in comedy, drama, and even reality covering the scope of medicine, physics, forensics, fantasy and pure old-fashioned science fiction. Tonight, in Part II, ScriptPhD.com give you a sneak peek of the return of Dexter, House, MD, Grey’s Anatomy, MythBusters, The Big Bang Theory and the highly anticipated television adaptation FlashForward. Tomorrow night, our coverage concludes with a review of the V pilot and previews of programming from the holy grail of science fiction television, the SyFy Channel. Our reviews, under the jump.
INTERVIEW: Best-Selling Author and Medical Doctor Josh Bazell
Aug0
Dr. Josh Bazell, author of medical mystery "Beat the Reaper"
ScriptPhD.com recently reviewed and recommended a new medical mystery thriller, “Beat the Reaper”, written by real-life medical doctor Josh Bazell. A longtime aspiring writer, Josh majored in English Literature with Honors at Brown University, after which he entered the English Lit PhD program at Duke. He ultimately chose to pursue a post-graduate degree in medicine at Columbia University, and completed his residency in the Department of Psychiatry at the University of California at San Francisco. He is currently working on his second book and is a practicing psychiatrist.
In between getting ready to release “Beat the Reaper” as a paperback, with a Leonardo di Caprio-starring film adaptation in the works, and writing his follow-up novel, a busy Dr. Bazell generously lent us some time to chat. To read our interview, please click “continue reading”.
